In this magazine, the folding bicycle will be compared to other competing products

It will also be advertised in <em>Bike</em>(German edition)??a magazine devoted to biking, <em>Neue Revue</em>??an up-to-date weekly magazine of what&#8217;s going on in Germany and the lifestyle there, and <em>Men&#8217;s Health</em> (German Edition).? The less cost between production and purchase the greater potential for profits for both our company and the dealers selling our folding bicycles. Intermediaries</em>The simplest way to get into the bicycle business would be to work directly with the independent bicycle dealers and not use any wholesalers, intermediaries,hermes handbag sale, or distributors. would not want to limit ourselves to just working with these cooperatives, but instead work with as many independent bicycle dealers as possible.? This allows our company to maximize profits and limit costs.<em>c.? Bicycle shops will either order bikes as orders come in for them or if it is something they believe they will be able to sell quickly they will order stock to keep on hand for walk in purchases.<em>d.? &#8220;The international bicycle trade show ended on Saturday with 39,152 trade visitors from 75 countries (an increase of six percent), 21,000 paying bicycle fans on one Open House Day (2008: 18.? Attending trade fairs like EUROBIKE would be an invaluable resource to gain exposure for our product in the German market and to try to get orders from bicycle dealers.? Commercial ads will be advertised on sports channels such as <em>Super <em><em>Sports</em></em> Network</em> or <em>My Sports Germany</em> and will play during the evening when most people are tuned in and will also play repeatedly during big soccer ga Promotion</em><em>Objectives &amp; Media Mix</em>The company will place ads in magazines such as <em>DMEuro </em>and <em>Focus Money</em>, which is a German version of the &#8220;Money&#8221; magazine we have here in the United States.? EUROBIKE is held yearly in Germany and is considered to be the most important trade fair for the bicycling industry.000), and 1,556 journalists from 36 countries&#8221; (EuroBike, 2009).Trade fairs are another distribution method we will want to utilize.? Trade fairs are extremely important when doing business in Germany because they are business events where contracts are negotiated and deals are made